Some-tips-to-improve-a-blog's-automated-emails

9 keys to email marketing success for a blogger

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Are you a blogger and want more readers?

Read the 9 keys to email marketing success.

There are some basic steps to follow when writing an email.

It’s not just about creating some text, adding the link pointing to your site or directly to a product or service you’re promoting and that’s it…

Email marketing is exactly like all other business models; it requires strategy, testing, analysis, and a lot of effort.

The purpose of bloggers who use these types of messages is usually to attract new readers or to retain the ones they already have.

The-blogger-must-attract-new-readers

All this can be done, for example, by sending newsletters that communicate the upcoming release of a new article, but another purpose could be to make money with affiliate products.

In fact, through email sequences, you can build offers from which to profit.

However, we will also see the importance of considering other, more technical factors.

There are several tools for email marketing, but if we don’t know how to best use them, we run the risk of our emails ending up in the spam or, even worse, reaching non-targeted people.

 

WHAT IS EMAIL MARKETING



 

1. Create a professional email

Your-blog-must-have-a-professional-email

The first business card with which the readers or potential customers of your blog interact with your network of professional contacts is the email address.

As a blogger, you most likely already know all of this.

A professional email address allows you to initiate interaction with the interlocutor already at a higher level.

For example, your website is called getrich.com

You can create professional emails as you like; usually put a name, a word you want.

Here are some examples:

  • Luca@wecangetrich.com
  • Contact@wecangetrich.com
  • Info@wecangetrich.com

So, as you can see, the domain name of the site is always present, instead, the words to add are of your choice.

These are professional emails!

 

2. How to find out if an email address exists

How-to-check-email-addresses

Verifying an email address helps many bloggers improve their campaigns.

This will clean up your email list by filtering out spam and invalid addresses; you will manage your campaign more securely.

To improve email delivery, the bounce rate must be very low, otherwise, the authenticity and domain quality of your email account will be reduced.

(The latter can be considered spam by some email service providers and therefore your emails will never reach their destination)

To keep the bounce rate low, it needs to be around 2% or less.)

BOUNCE RATE is the indicator that shows how many emails have not been delivered to the recipient’s inbox in an email marketing campaign.

Also, if you frequently send emails to invalid or spam email accounts, you risk suspension of your account.

Inactive-contacts-from-your-lists-should-be-deleted

Verifying an email account will allow you to delete the wrong contacts from your list.

You will get a higher open and response rate, which will guarantee you better success for your email campaigns.

There are several ways to verify email addresses.

Here are some of the simpler ones:

 

MailTester.com: connected to the home page of the same, type the reference email in the appropriate field and click on the “Verify Address” button to see the result.

It is a great tool to use to improve the delivery of your emails.

 

Email Verifier: This is a time-saving service for bloggers who need to send newsletters, bulletins, and other communications, to readers, customers, etc.

 

TheCheckerWith this tool, your emails will reach their destination accurately, quickly, and economically increasing your ROI.

 

 

What does email automation mean?

The-importance-of-sending-automatic-emails

Automating emails can save you time and dramatically improve the results of your campaigns.

This process must be done in the best way if you want to get results.

The automatic messages will be sent in certain time intervals, for example, the first can be the welcome one.

I use GetResponse (you can try it for free for 30 days) because the automation process is very simple:

  • Prepare your first email and start it on day 0 (on the calendar of the tool), which means that as soon as the user clicks on a subscription form (newsletter, etc.) the first welcome email will start immediately.
  • Then write the second email which will be marked as day 1 (on the calendar you “paste” the number 1 on the day of the month you want it to be sent)
  • The third email … which will be indicated as day 2 and you will always paste it on the calendar at the time and day you prefer the email to be sent)
  • Fourth (…. day 3 …. and so on …)

These are called follow-up emails in which, for example, the features and benefits of a service or product are explained, while another contains testimonials and a call to action.

This is a trivial example.

(Once the messages have been prepared and set in the calendar, they will start automatically.)

Then through email marketing automation, you can automatically send messages to your blog readers or potential customers, providing them with the right information at the right time.

Preparing the automation process takes time at first, but then if you’ve done a good job your efforts will pay off and you’ll save time in the future.

You will probably have to make a few small corrections, but most of the work you will have already done.

 

 

3. Build your email list with logic

Create-a-mailing-list-now

As soon as you decide which email marketing tool to use, you need to create an email list right away.

For example, I use GetResponder because it was recommended to me for its ease of use. (Another very good one is Active Campaign)

Let’s say you link a professional email from your site where you write articles about diets to a list in your email marketing tool, which you’ll call “Diets and recipes.”

In case you have another site that talks about workouts to do at home, now in order not to get confused you need to give another name to differentiate the leads interested in diets and fitness.

Some-email-lists

So, for example, you create another list that you name “exercises to do at home.” (Here you have to connect another professional email address of yours)

Or you can have a single site that talks about multiple topics; now I’m just giving you a few examples to give you an idea on how to differentiate email lists.

This means that every message you send is not suitable for all potential customers.

Emails need to be strategically tailored to a given list, with relevant content.

If you don’t select your subscribers carefully, you risk making a big mess and a bad impression with them.

Once the lists are created, the emails of the people you have captured in the blog will end up in an orderly and well-organized way within them, as you can understand from the examples I gave you earlier.

 

4. Offer value

Create-valuable-content To every user who signs up to your mailing list, you have to offer him real value.

Spamming drastically reduces the chances of success – that is, of gaining new readers of your blog or potential customers.

The reason is that it is frowned upon by most people, so I don’t recommend messaging with poor products or services.

Excessive advertising is the last thing a user wants.

When writing an email you need to explain all the benefits and features that can help a person who has a certain type of problem.

Don’t limit yourself to a simple product description and then insert lots of buttons that say: buy now, super offer, etc.

People need to perceive you as an experienced blogger in your niche who can offer solutions and it shouldn’t be so obvious that your purpose is to sell.

 

5. Fill in the email subject and enter the social media sharing buttons!

Your-emails-must-be-shared-on-social-networks

The subject is the preview of the content of your email.

It should immediately give the reader an indication of the benefits that reading the email will bring.

You have to write clearly and persuasively, go straight to the heart of the problem you face with your communication.

Another important aspect is to make sure that emails can be shared on the most popular social networks via buttons.

 

6. Policy and Compliance with Unsubscribing a User

Some-rules-to-respect

Data on mailing lists must be protected as much as possible from breaches.

Each user must have a unique ID and once unsubscribed it must no longer be possible to re-enter that person, not even in another archive.

In short, all database data must be cleared when unsubscribing from a list, so that a user no longer receives emails from that company, private individuals, etc.

 

7. The CTA

Call-to-action-in-an-email

Don’t forget the Call To Action (CTA) in your emails otherwise, all your efforts will be in vain.

It can consist of a button with an inscription: click here to access….

Or a text link, an image …

For example, if you are reviewing products or services on your blog to receive commissions (affiliate marketing) you should include a link in your emails that leads to a landing page where the user can make the purchase.

The important thing is to connect the CTA to something that may be relevant for those who decide to follow the call to action.

I recommend that you put at least two CTAs, one in the middle and one towards the end.

But here, too, do some tests.

Keep in mind that you can then measure the success of your email based on the number of clicks on the links you receive. Click-Through Rate (CTR).

 

8. Run many tests multiple times – Make sure the content of your emails is easily usable on mobile devices

Many-tests-need-to-be-done

Don’t think about setting up automatic emails once and that’s it.

Excellent results are hardly obtained on the first attempt.

The entire marketing ecosystem in general needs testing and this factor is overlooked by many bloggers.

I recommend that you preview your email on different browsers and devices before sending it.

Make sure your emails are suitable for use on smartphones.

In other words, texts and images must be built that is easily usable by these devices.

Otherwise, the recipient of the email on the mobile may see truncated parts of the text or disproportionate size of the images and other unpleasant things.

However, this is a simple operation, because now every email marketing tool can switch to mobile view, to understand if the elements are all in their place.

Another important test is the right time to send emails.

The opening rate may vary depending on the hours and days, for example, some leads tend to read their mail at lunchtime, others in the morning or some have more time in the evening….

There are a lot of tests to do (images, copywriting, text length, etc.) but then over time, you will figure out for yourself which ones.

Also, try sending test emails to another email address of yours, so you can see if they don’t end up in spam, if they arrive at the designated time and day, if items appear correctly, and so on.

 

Testing is essential if you want your blog readers to receive professional, well-done emails!

 

9. Good segmentation

The-various-segments-of-email-marketing

 

Many email marketing software has different payment plans.

In my case (GetResponse) I use the intermediate plan which costs around $ 40 (not the basic one) because I have more possibilities for segmentation.

But there are other similarly good tools, such as Active Campaign, Aweber, Mailchimp, Sendinblue, and many more …

I prefer GetResponse because it makes my campaigns much easier by being able to send emails based on specific user journeys. (Segments)

Each segmentation will be automated down to the smallest detail and you will hardly find these customization options in the basic plans.

AN EXAMPLE OF A VERY IMPORTANT SEGMENT

  • The reader buys through your email.
  • Then he receives a thank you email.
  • But in the future, the user will continue to receive emails about that particular product they have already purchased.
  • And that’s not good at all, because your audience may get annoyed and unsubscribe as a result.
  • Instead, by customizing/automating this segment, you can choose whether to upsell (on the thank you page you can sell another additional product to the first one) or insert that user into another email cycle.

The criteria and the levels of segmentation are almost infinite.

To be successful in email marketing, make sure you choose a good tool that allows you to do full segmentation.

 

 

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Deepening of the segmentation of email marketing

 

Example of segmentation video taken from the mailerlite.com site

You can segment the mailing list based on interests, for example by monitoring the most clicked products in the message, based on the gifts donated during the newsletter subscription, or based on the items purchased …

This way a blog, website, or business will experience greater engagement with its audience, which can be measured by click and open rates.

Another widely used criterion for segmenting the mailing list is based on the behavior of certain leads.

Everything is based on the information gathered about each subscriber.

In short, it could be the number of clicks, the newsletters received, the open and click rates, and the number of conversions.

Behavioral segmentation is among the most important for converting a user (for example for purchasing).

 

Conclusion

A reputable blog must also have an email marketing service if you want to take the relationship between you (blogger) and your previous or current readers to a more advanced level.

Thanks to these 9 keys to email marketing success, a blogger will get more results in their campaigns.

I say this because you will get 2 benefits:

  1. You will acquire more readers
  2. As a result, you will have more monetization potential.

By this, I mean that by educating your contacts through messages sent regularly, you will slowly bring them closer to the purchase stage.

This naturally applies to those who want to make money with their blog.

Do you already have an email marketing tool?

Do you feel comfortable or would you like to change it?

Haven’t decided which one to choose yet?

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