In the world of SEO, if you fully understand these 5 simple steps to write content for people and optimize for Google, your site will rise in the search engine rankings.
Nowadays, most people surf online, researching to find an answer or to buy something.
Precisely for this reason, when you publish content it is very important to know how to optimize what you are communicating to reach as many people as possible.
Good use of SEO includes all the optimization activities of a website aimed at improving its positioning in the organic results on search engines and its performance,
In addition to the position of keywords in the text, you need to create articles related to your area of expertise.
Content marketing is an SEO technique used to increase the flow of users within your site…
…If you are good at using this technique to the best, the users who arrive on your page will be interested in what you have to say and you will have intercepted your type of clientele.
So if you have a functional product or service to show, you have the option to turn the user into a customer.
How Seo Writing Works
Content is the main reason people search for you, read your articles, and come back to visit your blog.
Oh yes, there is also the other side of the coin, because they are also the most important thing that Google analyzes to position your site.
The first piece of advice I want to give you is: it’s okay to create SEO-friendly texts… but they don’t have to be full of redundant keywords and repetitions!
A good SEO Copywriter processes content that speaks to customers, cleverly hiding the indexing and positioning mechanisms.
Search engines take into account the browsing experience of users and the relevance of content with web searches; therefore the quality of the contents is fundamental to obtaining a good ranking.
1. Choose the topic and your audience
To match the intent of the content with the searches of your users you must first understand the needs of these people who are looking for information after clicking on your page…
The posts of a website will be visited only if they can give value to the reader and by value, I mean a solution to a problem or information.
So before writing an article we need to know which audience we are targeting based on the chosen topic.
Once this is done, we need to understand how to satisfy potential customers with different intentions.
First, we need to use tools that calculate the traffic volume of search terms, to understand how many people are interested in that word or phrase related to your market niche.
|Understand how many people visit the keywords that interest you. |
Analyze how many competitors there are! If they are too many you should choose a longer keyword to better position yourself on search engines.
Then immediately insert your chosen keyword into a catchy title that focuses on your audience’s interests. (An easy way to do this is to Google the word and hit the space, to see what suggestions Google Suggest sends us.)
2. How to add keywords
To rank your content on Google you have to follow some parameters regarding optimization, through keywords, inbound links, and more.
Within the text, simply enter your keyword in the first few lines and then in the last paragraph.
The keyword must be also present in the post title and meta description.
Many novice bloggers only think about putting keywords in the right places, but that’s not enough, because you need to have a plan, a strategy.
Your content must be related to each other and for this, you must prepare an editorial plan before you get to work.
Think of a keyword as the meeting point between what the audience wants and your work.
Think of the keyword as a need, a set of needs found in different words, phrases, or expressions.
So, when looking for a keyword, think to research intent.
How to find the right keywords
The concept is this:
“Let the right people find you when they need a specific resource ‘”
There are some essential points to match SEO writing and ranking.
Choose a keyword that includes a search intent and write content that is explained and in-depth as fully as possible.
Include synonyms and closely related variants in key phrases too!
Never choose words at random and don’t repeat them as often as possible.
It is vital to do a good job of keyword analysis to understand which search intent to satisfy.
In addition to Google Suggest, there are several SEO tools for copywriters that can make a difference.
3. Image alt text tag can improve SEO
Many novice bloggers are unaware that it is very important to optimize images with alt text.
Alt tag attributes offer a textual alternative for translating images and also give you the option to embed relevant keywords.
So text descriptions containing target keywords can significantly increase your ranking chances in image searches.
Don’t miss the opportunity to improve the user experience and accessibility of your site.
Three reasons not to underestimate the attributes of the alt tag on images
While it is not mandatory to use them, Alt tags are very useful in SEO.
The three main advantages are grouped below:
- Help people who use screen readers understand the content of your website. A screen reader is a software application used by people with partial or total vision problems.
- They are also used by search engine crawlers, so they are a key component of web accessibility and search engine optimization (SEO).
- Search engine robots use them to interpret your images when crawling, thus affecting the indexing and ranking of the site.
|Good alt text should contain both a brief description of the image, but also its purpose within the page.|
4. How to create an SEO friendly URL
An SEO-friendly URL has several requirements that favor Google ranking.
First of all, it is essential to know that a URL (Uniform Resource Locator) is a string of characters that search engines use to find and display a web resource which can be in the form of content, images, etc …
To best optimize a URL follow these 3 steps:
a) Short and descriptive URLs
A URL must be able in a few words to provide both people and search engines with an indication of the topic of the landing page.
A short URL tends to rank better than a long one.
The first rule to achieve this is to eliminate stop words, which are considered useless in URLs.
Also, always use the hyphen (-) to separate words within a URL and not underscores, (_) as the latter is not always interpreted as a word separator.
If you don’t know what stop words are, they are, for example, articles, prepositions, conjunctions, some verbs such as: how to seem or have, etc…
A URL must be between 50 and 60 characters and must not exceed 115 in length, otherwise, it is too long in the eyes of search engines.
A URL with too many words could be:
If instead, we abbreviate it:
|To make URLs simple and give users a fairly clear idea of the content they will visit, you should use three to five words. |
So the fewer words you use, the better!
b) Structure the URLs in an orderly way
When a site has a lot of content, it is important to divide them into categories, creating dedicated folders.
In this way, your content will be more ordered and will help GoogleBots to better understand the architecture of the site and therefore also to improve the positioning.
|The Googlebot is the main crawler of the search engine, which allows you to discover and index new web pages.|
Maybe now you are saying to me: “Ok ok, but in practice how do you structure a URL in an orderly way?”
Here is an example:
On the other hand, a URL with too many folders would look like this:
As you can see, a diet and fitness site could rank for additional keywords by breaking down its products by categories (in this case, nutrition) and then using the folder name to enter the keywords.
Remember not to use too many folders, categories, but at most 2 for each respective URL, otherwise search engine crawlers have to search deeper to crawl the site.
c) URLs must contain keywords that answer your topic
It’s a good idea to include relevant keywords in the URLs you intend to rank for on Google. (Usually, they correspond to the one / s inserted in the title of a page; remember to eliminate the so-called stop words in the URL!)
But be careful not to overdo it; put one, maximum of two keywords per URL, no more!
Also, avoid repeating the same keywords in this field, because it will decrease your credibility in the eyes of users and certainly will not improve the ranking of that content.
|In addition to being a URL with repetitions of the same or more unpleasant keywords to the human eye, this technique could be seen as a form of manipulation by search engines and lead to downgrades.|
5. Pay attention to the loading times of your content
The main objective of a search engine is to offer the best possible results (answers) to users who search the web, with appreciable loading times.
Multimedia files, like images, are the first enemy of loading a site, but at the same time, they make the experience inside a site pleasant and complete.
Particular attention should be paid to these files which are often the main cause of a page slowdown.
These resources are sometimes much heavier than a simple text string, which equates to a longer load time.
Images are the first reason that could slow down a site
The images are essential, especially the captivating ones because help your brand keep up with your competitors.
By combining the illustrations with the right messages, you will generate a memorable experience for everyone who reads your articles.
But pay attention to the size image, so that it is light, without burdening the page load.
For example, those who don’t know often find themselves uploading a 5,000-pixel wide image that ultimately only takes up a small 400-pixel window.
|Images that are too large can slow down the speed and performance of your website.|
You can make your life easier by installing one of the appropriate plugins and it will automatically take care of lightening the size of the image file.
For example, I use WP Smush, because it’s very easy to use and I’ve never had any problems so far.
However, many others are equally valid.
|The clearer and more optimized an image, the shorter the time it takes to be displayed correctly: the optimal size for a site’s image is about 100 kb. To avoid slowdowns to web pages, it should never exceed 200 kb.|
6. Make sure your readers are achieving their goals
When writing web content there can be different thoughts that don’t necessarily perform such discordant actions.
What I want you to understand is that when it comes to SEO (search engine optimization) these are important factors for both Google and people.
Much of writing for the reader involves thinking about why they would like to read the content.
Therefore, when each reader decides to access your article, they will want to achieve their goals, which can be multiple: from solving specific problems or simply obtaining information …
But if you want a user to get what they want by enjoying your content, you also need to know what keywords they use.
Yes, keywords not only determine SEO but also inform the reader’s intentions.
It takes balance, in all of this, because if you only think about keywords to put in the title of a blog post, you are writing for search engines and you are lying to yourself if you say you are writing for people.
7. Connections are required
Internal links will help you index and better position your website; they also make the browsing experience more enjoyable for users.
Use external links to provide more information on a topic!
As for the affiliate ones, remember to always include the no-follow attribute.
To manage both types of links, the anchor text (visible text) is used to provide content information addressed to users or search engines.
The advantages of internal links to the site compared to external ones concern the easy control you can have over them, as they concern content written by you or by your company, which you can then modify as you wish.
An external link, on the other hand, is a hyperlink that directs the reader to a trusted page on a different website.
If the latter contains reliable material, (from authority sites) it could increase the ranking of your content.
SEO is something that has to do with creating content that search engines can “ingest, chew easily” and display to their users.
While this is a huge field, when you start your first blog start focusing on these factors:
- Write titles that can be placed in Google search results.
- Include important keywords in the text and meta description.
- Use active words instead of passive ones.
- Use Categories to organize your website and increase usability
- Create interesting content, to meet the needs of readers and thus obtain inbound links.
So, the 5 simple steps to writing content both for people and optimized for Google, are the foundation of a writer who wants to attract more visits to his blog…
…But, despite everything, to get more sales, more customers, and more traffic in the long term, you must always update yourself and therefore become passionate about SEO.