Monetize your blog, avoiding the 23 most common mistakes!

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Do you want to monetize with your blog?

To do this you need to avoid the 23 most common mistakes!

When I started this journey, I too had started on the wrong foot.

What do I mean by this?

Years ago, I was in an unstable economic situation, because the company I worked in had fired me.

I wanted to make money fast with my blog and all my efforts were focused solely on money.

But today I’m going to show you that this is the wrong way to be successful.

Before you think about monetization, you need to make sure your work has a logical thread.

First of all, you need to focus on writing useful articles for readers, not just promoting or selling.

Other mistakes are starting a website with content not focused on your niche, not evaluating how many competing blogs exist and how many are authoritative.

These are just some of the mistakes that can be made in this business model.

There are also the more technical ones such as the choice of keywords, image optimization, wrong menus, and much more …


1. Have money as your only goal

Make-no mistake-focus-on-creating-a-quality-blog!

Yes, I know it sounds silly, but the most important thing is that you don’t just have to have money in mind.

Otherwise, you would fail ahead of time.


And could you tell me:


“But then why do I have to create a blog?”


As I have said in other posts first of all you have to focus your energy on how to create a blog done well.

Here’s an example of a goal you should have:

“What skills do I need to acquire to have 500,000 readers per month?”

And from there you study:

  • Seo
  • You buy courses, read articles, watch videos
  • Practice what you have learned each day.
  • Mistakes, redo, and start over
  • You analyze competing sites to understand how they work. (Do not copy)
  • Etc….

And keep going until you reach your goal: 500,000 monthly visitors.


This is the right reasoning to achieve the success of a blog because then the gains will be a consequence of the work done.

Otherwise, if you focus only on selling your products, you may be neglecting the interests of readers.

First create a structure closely related to your products and services and then add, for example, affiliate products, consultations, courses, etc.


There are, unfortunately, many people who post promotions on the blog’s front page without even creating a post that talks about their story.

This is a big mistake!

Additionally, the ideal would be to publish three entertainment pages and one where you promote a service or product, for example:

  1. Talk about good fats in the first one
  2. The benefits of vegetables in the second
  3. And some whole carbohydrates in the third where you enter an affiliated ketogenic diet promotion.

(Obviously, it’s just an example to give you an idea …)


2. Don’t invest in training


At first, it’s okay to read articles on the Internet and watch YouTube videos to get an idea of ​​how the blogging world works.

But then you have to buy a good course if you want to monetize your website quickly.

There is a lot of information online and I assure you that now that you find all the ones and in the right order, it takes a long time.

Instead, with a course that teaches you how to build and monetize a blog, you will already find everything you need.

It will be divided into a well-organized step-by-step path with live chat support, Facebook group, etc.

In this case, you save time because you are learning from mentors who have already made the classic initial mistakes, which is why you will speed up the learning time a lot.



IN MY CASE, I found all the necessary training, with hosting and other tools without spending a dime.

You may be wondering, BUT HOW IS IT POSSIBLE?

The platform that allowed me to do all this offers the basics for free to start a blog and start earning, but then if you want additional courses you have to upgrade from Starter to Premium.

The website, however, will remain yours forever even if you don’t upgrade to the paid plan.

For more information and access to one of the best formations for monetizing a blog, read Wealthy Affiliate’s post.


3. Before starting a blog, don’t analyze the niche you have chosen


“Can I write posts on a topic I like?”

Of course, for a beginner, it is the best choice!

But you should analyze your competitors, for example, if you choose a niche like fitness is too big a topic.

I explain to you:

In this case, you will find very authoritative websites and bloggers.


What does authoritative mean?


It means that they have been “in the field” for many years and as soon as they write an article, Google puts them on the front page.

For this reason, you should look for a more specific niche. (I always refer to that of fitness)


For example:

Alternatively and to “hit” a more specific audience you could focus on the niche:

“How to train at home”

In this way, your readers will be just that slice of people who want to train at home, and you can write not only exercises but for example:

  • Suitable clothing
  • Foods that increase weight loss
  • Relaxation techniques to do at home
  • Massages to loosen muscles and relieve pain can be done with your partner.
  • The right training and rest times
  • The supplements
  • Exercises to fight obesity or to improve your performance (at the home of course!)

It is just an example to give you an idea, but then when you start writing, you will see that the ideas come by themselves


4. The mistake of getting out of your niche


The biggest mistake newbies make is that they write posts that don’t strictly belong to that niche.


Your niche: “How to make money without investments”

Your post: “The best trading platform to make money online”

Understand that in this case, trading is not a method of making money without investments but it takes capital to get started.

So a reader who sees this article will feel annoyed.


5. Opt for free hosting


I also tried the free hosting services, but even though I didn’t understand anything about online business, it took me little time to realize that the quality factor was missing!

As I have already said in other articles, free hosting services are good for those who have a website as a hobby or for testing, because it allows you to use only simple basic functions.

But if you want to monetize with a blog you have to choose a paid solution otherwise you find these unfavorable factors:

  • Obligation to keep the provider’s banner ad on the site.
  • Limited traffic
  • You don’t have your domain, so you have a blog that isn’t personalized.
  • Limited web space
  • There is no guarantee of security, so your site will not have the necessary protection in case of attacks by cybercriminals.
  • Poor performance (Slow-loading websites)

Furthermore, the resources available are very limited. If you don’t want to spend a lot you can consider Bluehost as a hosting company.

However, for doing business online one of the most popular hosting providers for its great performance is SiteGround.


6. An incomprehensible or too long domain


Choose a simple name for your website and without spelling errors.

Equally important is the number of characters, better not to exceed 13, so that it is easier to remember. (It is not essential though!)

Do not copy the name of other brands, because you risk having a site that is not personalized and even being prosecuted in legal terms.

There are several services where you can buy a suitable name for your blog.

You also lose a couple of hours doing it, but make a wise and sensible choice, because the domain will be yours forever! (As long as you want to keep it)

Otherwise, in case you need to change it in the future, you will need to transfer your site to the new domain.

It’s not that complicated, but if you can avoid it, it’s better!


7. Keep moving from one business model to another


The biggest mistake you could make is constantly changing the method or tool you use to make money online.

I’ll give you a very common example:

Let’s take today’s topic: monetizing with a blog.

Let’s suppose that after 6 months of creating a website and publishing your articles, you still don’t see positive results.

Like most people, you would think you made the wrong choice, which is why you should try another earning method.

After thinking about it, you decide to open an online store.


And here too 3-6 months pass and no money arrives, and meanwhile, you see an advertisement that tells you how to earn $ 1000 a week on Instagram and you think: “I’ve finally found the right strategy!”

Well, all this “jumping from one business model to another” is wrong and counterproductive because,e in the end, you get nothing.

According to statistics, it takes at least a year to learn a business model well.

So think long term, because a blog can take some time before it becomes profitable.

You will always find times when you want to drop everything.

To overcome them I suggest you read how a winning mentality reasons.


8. Ignore SEO techniques


I don’t recommend starting blogging without knowing the main rules of SEO.

Search engine optimization is essential if you want to be found in the best search engine results.

For example:

You need to know how to choose post title keywords to avoid competing with words that have too much competition.

Image optimization is another key factor in having a site that loads pages quickly.

Relevant internal and external links

Build a menu divided into categories, tags, etc …

A responsive theme: it is the graphic aspect of the blog and if you are not careful to choose the right one, you will find yourself a poorly structured and slow-loading website.

SEO is a very broad topic and I recommend that you delve into some concepts as best you could.


9. Too many banner ads


It is often thought that to monetize a blog it is necessary to publish a lot of banner ads through Google Adsense, as you only receive a small fee per click.

Don’t make such a mistake too, or your readers may be annoyed by all this and leave the site quickly.

This strategy can be suitable for websites with some authority and high traffic levels.


10. Create blog posts without planning a strategy


Another mistake I made was creating post after post without thinking about what I wanted to achieve.

Working without planning a content strategy is unlikely to lead you to success.

A useful technique for writing good content is:

  • Create a post that contains your monetization intent, i.e. a service, an affiliate product, a consultancy …
  • Now, the next article you post must be closely related (in a relevant way) to the first one you created.
  • The goal will always be to publish pages that delve into the topics of previous posts so that you become an expert in your niche and your site will rank higher.


So remember to plan your content strategy first; while it may seem like a waste of time, I guarantee you it is not.

Having a plan to follow will make your job a lot easier by avoiding going back and making time-consuming changes.

If your purpose is to sell diet X, the posts must have a connection, a logical thread that connects them to that sales page you would like users to go to.

So don’t create posts at random and with completely different topics only to enter various promotions, thinking of earning more.

This doesn’t mean that you only have to sell one product in the entire blog; you can sell as many as you want, but make sure they are relevant to your pages.


11. Insert too many affiliate links

Enter-affiliate-links-consistently There is no exact rule to follow, but some guidelines recommend placing an affiliate link every 500 words.

It is also advised not to use every single post for promotional purposes.

Instead, it tries to create bridge pages, in which the user, by clicking on an internal link, will reach the page where he can buy.

If you fill your blog with affiliate links, Google could penalize you and even your readers would also tend to disapprove of it.


12. Content that is too short or too long


The correct number of words to enter does not exist, because online you find both blog articles with 500 words and articles with 2000 words or more on the first page of Google.

As Neil Patel (a highly experienced character and reference point for SEO, also famous for his online marketing skills) says, what matters is quality.

In this video he explains the 5 tips for writing a great blog post:

I can only tell you that once again there is a guideline that says that a post must contain at least 1000 words.

According to this theory, it is a number where, on average, you can fully explain the topic.

But as you can imagine it is not possible to always stick to this rule!

However, in order not to be mistaken, when you’re done writing, think about whether you have answered all the questions a reader asks while reading your article.

If so, it means it’s okay, otherwise keep writing.

However, if you see that your article contains too many words, for example, 8000, you should divide it into 3 articles, otherwise, it would become too long to read.


13. Do not exploit other sources of income


To prevent blogs from stopping generating passive income, use more than one earning strategy.

Let’s say you’re only affiliated with a certain service from a company …

… One day you receive an email from the same, that your way of promoting the service, does not respect their policies, and therefore your account is deleted.

And here it becomes a problem if that was your only source of income.

On the other hand, if you partner with multiple platforms, you always have a revenue stream.

A good alternative would be to create your service, ebook, consultancy, etc.

This way no one can stop you from selling what is yours!


14. Failure to comply with the rules of the company you are affiliated with


Take Amazon for example – I didn’t know the company prohibited masking affiliate links.

A year ago I used a plugin (Pretty Link) that masks links. (I no longer use it for Amazon, but only where allowed.)

This plugin is very important for turning a very long and illegible link into a simpler and more understandable one.

However, not all companies you are affiliated with permit you to change their links.

Watch the video to understand what Pretty Link is:


I’ll give you an example:

Amazon product link (Nike hoodie):

  • 35fju5lh.amazon

With Pretty Link, I transformed the link like this:

  • sweatshirt-Nike-amazon (AMAZON DOES NOT WANT TO SEE THESE “MASKINGS”)

In the eyes of Google, this work is well done, while Amazon bans it and if it finds out it can penalize you by closing your affiliate account.

Each company has its regulation, so I advise you to read it carefully before inserting affiliate links on the site.


15. Being in a hurry to make money


It is normal for most people who start a blog to want to make money fast.

Unfortunately, this is often counterproductive because your mind will only be busy looking for promotions and thinking about future earnings.

This way you will create a blog full of advertisements and not focus on the real goal, which is quality and relevant content.


16. Don’t write a page about yourself


If you want to retain readers, they need to know who you are and for this reason, you need to create a page, (usually the first) in which you tell your passions, why you opened the site, your future ideas, etc.

Before you start writing posts, there are other steps you should take …

Read this article too, so you can learn more about the first essential things to starting a website.


17. You don’t have a mailing list


I am not saying to create newsletters immediately the day after the site is installed…

But when you have created some posts you should start sending emails where for example you inform the user of the publication of a new article.

Or offer a free ebook that contains recommendations or a preview of your services.

All this is part of a very effective monetization system, email marketing, through which new leads are acquired that could turn into potential customers.

In short, you need a suitable tool for creating newsletters, emails, and autoresponders.

The three functions I just told you will be fully automated, that is, they are prepared in advance and you don’t have to manually respond to each person.

So when the user clicks, for example, on “SUBSCRIBE TO OUR NEWSLETTER” the first email starts, then the second, and so on. ..

I recommend that you read how email marketing works and what the best tools are.


18. Focus only on quantity, neglecting quality


The same mistake I made: posting articles every day, thinking I have more visibility.

On the one hand, Google indeed prefers sites that constantly publish new content, but in the beginning, it is better to write one quality article a week, done well, than writing 7 bad ones.

Also, some posts take longer to process and others less, so don’t force yourself to create one every day if you can’t.


19. Underestimate the power of social media


It’s okay to spend most of your time writing content, but don’t neglect social media.

Take Facebook business pages for example, why are they used by so many companies?

Simple, it’s a great way to expose yourself and show yourself to the public and customers!

You can propose content that interests users, share videos and photos where you show your products.

But if you don’t have a lot of time to spend on social media, you can just share every blog post on your Facebook business page.

This way, those who visit your profile see all the articles you have written and can read them by clicking on them.

Keep in mind that this brings free traffic to your site and therefore more opportunities for interaction with your services, promotions, products.


20. Not understanding the interests of your audienceIt-is-important-to-know-the-interests-of-the-users-in-your-niche

Many bloggers start with their heads down to write content, but now and then you have to ask yourself:

“But will my readers like what I write?”

After you’ve already written a series of posts and someone is well-positioned in the search engines, try creating a survey in which you try to figure out which topic users like best.

Warn users of the blog that you will soon create a post based on their preferences.

You will see that it will prove to be a great advantage for you because it will be an article focused on their interests or problems.

Therefore, readers will look forward to your next publication and this will bring safe traffic to the blog.

Also, users will interact more through comments and in SEO terms will bring you additional benefits on search engines.


21. Don’t analyze site metrics


It is very important to know the time spent by users on a specific page of the blog, the most visited pages, the origin (Social, search engines …)

Knowing how to properly analyze this data will allow you to optimize your website and offer your readers what they are looking for in no time.

For example, if you see that the page containing your service is constantly receiving traffic and making sales, you have done a good job.

In this case, to increase traffic and sales, you can create other posts that link to that sales page.

In short, with the tools that I now show you, you can understand the progress of your site.

Another important data is the bounce rate, through which you can see if a user who accesses a page stays for some time, or if he exits immediately.

The first free tool I recommend for analyzing people’s behavior on the blog is Google Analytics.




Another fundamental and free analysis tool is Google Search Console:

It allows you to:

  • Monitor and manage your site’s status in Google search results.
  • You can check if your blog articles have already been indexed and how they are positioned in the SERP.
  • Check for SEO errors on the various pages of the site and the possibility of correcting them.
  • Analyze the keywords.
  • Find out if the site contains malware.
  • Other…

As you can see, there are so many factors to analyze to best optimize a blog.

So don’t hesitate to use both tools; They’re free!




22. Copy other people’s blogs


The “crafty ones” are always there, but the search engines know when someone copies someone else’s site.

Let’s say the makemoney.com site has been around for 20 years and you want to create a site called howtogetrich.com.

Ok, nothing wrong here!

But if you copy his articles, Google notices that there are duplicates and logically penalizes your website for being new.

Copying is strictly prohibited!

People and search engines always want original and interesting content.


23. To think that it is enough to read, to study a topic only once


Another mistake many makes is underestimating repetition.

You have to read and study several times to learn!

Don’t rush, but go back if necessary to review a course, blog article, video, etc.

The more you review certain concepts, the more your passive mind automatically absorbs them.

Don’t assume that something that seems easy to you never needs to be reviewed.

Even though I put this mistake, which all new bloggers do, in 23rd place, it’s the one that is likely to make you fail faster.

This is a very important mindset concept that is not to be taken lightly.




To get a website that is highly visible in search engines for a long time, you will have to work a lot.

It is not an easy task because you will fail several times, but the important thing is to learn from the mistakes and move forward with greater determination.

A factor that you will always have to take into consideration is constant experimentation, because it is a prerogative to obtain great results.

Today’s post is the result of all my time I spend creating, managing, and testing a blog.

For those with no experience, it is practically impossible to know all this.

But if you start building a site by already knowing the mistakes others have made, you can shorten the road to much-desired success.

Remember that the most important thing about a blog is the content.

If, you respect SEO to the letter, but write random arguments without passion, just to get to 1000 words you get nothing.

On the other hand, when you publish content that is not perfectly optimized in terms of SEO, but interesting, original, and very complete, it is more likely that Google will reward you and attract customers.

So, if you want to monetize your blog as fast as possible, avoid making the 23 most common beginner mistakes!

I recommend that you reread them several times in the future so that your mind memorizes these concepts well.

In your case (if you have already created a blog) what mistakes have you made?

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