Understanding-the-importance-of-keywords

Why should a blogger use a keyword tool?

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Getting traffic to your website is key. That’s why a blogger should use a keyword tool.

Without such a tool your blog will never have the right visibility on search engines.

If you write and optimize your articles from an SEO perspective, you will see that over time the number of visitors will increase more and more.

Otherwise, without such a tool your blog posts will be at the bottom of Google’s search results and won’t go up.

You also need to know how to use keywords, especially which ones to choose.

I, in the past, have written articles that, despite 5-6 months have passed, are still not visible on search engines.

This is because I made a mistake in selecting the keyword in the post title. (Titles too short.)

Long-tail keywords are best for a better ranking on Google.

Today, I also prepared a list of keyword tools, which I consider the most suitable for bloggers.

I among these …

… I use Jaaxy and I immediately felt at ease thanks to the ease of use.

It helps me rank very high in search engines.

But if you are an aspiring blogger you can get Jaaxy and a website without investing anything.

You just have to read an article that will clarify your ideas about it.

 

What is a keyword?

These-are-words-that-are-used-to-be-found-on-Google

A keyword can consist of one or more words.

It corresponds to a search made by any user on search engines to find solutions and information on a specific topic.

You as a blogger have to do a good job, in this sense, because it is not enough for you to find the right keyword that makes you rank first.

You must know that behind every search and keyword entered on Google there is a precise intention.

For this reason, you need to make sure that your post is relevant to the chosen keyword.

It must be able to truly help a user find the solution they are looking for.

Google rewards keywords/posts with the most complete answers to questions people ask when they surf the Internet.

 

What is keyword research for?

Get-visibility-and-traffic

The purpose of the keywords is very simple, but at the same time fundamental: they are used to “be found on Google” when a user searches online for the information contained on our site.

If you want your blog to be found by a user who types a certain search on Google, it must be well-positioned in the search engine results.

In short, your site must appear in the top positions for the identified keywords.

 

It is important to choose the types of keywords!

Each-keyeord-belongs-to-a-category

It is important to choose the right keyword based on your search intentions.

These can be of various types:

Disclosure: These are the keywords you type into Google to get just some information.

So they won’t be people buying something, but rather aware that they have a problem and just want to find out how to fix it.

Navigation: they are used to find a website, a specific online store, etc …

In this case, a search is performed based on a keyword associated with the name or domain of the site, to then access the corresponding website.

Transactional: these are keywords, through which it is possible to carry out a specific action.

(Buy something, download a program …)

Let’s face it right away, these are keywords that convert, that is, they stimulate the user to perform a conversion action.

 

Where to put keywords in a blog post?

Where-to-put-keywords-in-a-post

There are specific points in which to insert keywords within a page, which have greater or lesser importance in the eyes of search engines.

The first of all is the main title of the post and immediately after the meta description.

Where-to-place-the-keywords

Furthermore, always at the SEO level, it is advisable to insert a keyword in:

  • Alt of the images
  • First and last paragraph.

 

What tools to choose for keywords?

Some-of-the-best-keyword-search-tools

Well, there are various types, from free to paid ones.

But be careful to distinguish those used for specific niche topics and those used for advertising campaigns.

Now I’m going to list five keyword tools that can help you grow a niche blog.

 

1. Google Suggest

The simplest of all, fast and intuitive.

You may have noticed that when you start typing words into the Google search bar, “the big G” tries to guess your intentions based on what other people are looking for the most.

Google can be an effective way to find the right inspiration for using long-tail keywords.

In case you haven’t figured out how it works, you don’t need to worry as it’s really simple.

This is the autocomplete of words or phrases on Google when you type something in the search bar.

By typing the words, the search engine tries to guess what you are looking for based on the largest number of searches made by users.

It is a great tool through which you can find and use the most searched keywords, which you can insert in your articles to optimize them.

 

2. Jaaxy

If you are a blogger and you are confused about which tool to use for keyword research I recommend Jaaxy as I use it myself.

For this, I can assure you that for a blog it is the most suitable tool.

It is very simple to use and therefore suitable for newbies, but it will provide you with additional and exclusive metrics, indispensable for a blog:

  • Traffic: can be achieved by placing a keyword in search engines.
  • The average (search volumes).
  • QSR: Matches the number of competing websites in case you rank for that keyword.
  • KQI: it is a quality indicator of keywords.
  • SEO: it is an SEO score calculated based on the traffic you can get if you were the first in Google results
  • Domains – You will see which domains are available with that keyword.

You can use Jaxxy for free for up to 30 searches per day.

Or if you don’t want limits you can switch to the paid version, where you unlock other functions.

 

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Also, Jaaxy has a feature that other tools don’t have like “Alphabet Soup“.

This will help you use huge keyword resources while making your search of long-tail keywords, much simpler.

 

3. Long Tail Pro

Another tool suitable for niche sites and blogs because it will help you overcome the biggest challenge of finding the right keywords so they bring you significant traffic volumes.

For example, this video shows you how to create your first project to add a domain to.

Then you will be given personalized keyword recommendations based on the strength of your domain.

LongTailPro can be a winning weapon for quickly finding low-competition keywords, starting with the main keyword.

Based on your search, it will show you monthly search volume, return hundreds of related keywords, average PPC bid, number of words.

Also, you can see the ranking value and analyze the competitiveness of keywords, thus understanding the level of difficulty to rank for a particular keyword.

In case you don’t know, at the beginning of creating a blog you have to find uncompetitive keywords.

After that, slowly try to rank with the most competitive ones that have a higher volume of traffic.

Long Tail Pro can also be used by those who make paid advertisements. (Google Adwords PPC)

This tool is a valid alternative to Jaaxy, but not only….

Compared to the competition it is cheap and has the same functions like many other famous tools.

But keep in mind that it is one of the best tools for viewing the keyword difficulty index.

Long Tail Pro is suitable for anyone who wants to increase their blog traffic, using high traffic keywords, but with little competition.

You have the option to try it for free for 7 days and then decide whether to upgrade to the $ 37 monthly paid plan where you can do 800 searches per day.

But then there are other subscriptions with more features and consider that if you pay annually you have a saving of 30%.

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4. Answer The Public

It’s a simple and free, yet powerful SEO tool that collects all Google Suggest and Bing searches and also offers a paid version.

Here you will find the keywords divided by question, preposition used, comparison, listed in alphabetical order, and those “related”.

 

For “Related” refers to the keywords related to the main keyword for which we want to optimize our article.

 

The potential of this SEO tool is to show us, as a result of our keyword research, the questions people ask Google.

All of this, as you can guess, turns the questions into highly sought-after titles by web users to use for our posts.

Keep in mind that Google rewards complete content that answers all user questions.

With “Answer The Public” you can find and use these keywords as paragraph titles for your article.

So the main function of the tool is to show us what is the context in which some keywords are searched.

 

5. Ubersuggest

A simple tool similar to Answer The Public, because it allows you to find all the long-tail keywords related to the word you entered.

But compared to other tools, here you can search for keywords on Google Shopping, Google News, Google Images, and Youtube.

With Ubersuggest you can develop good SEO and content marketing strategies, and it provides you with a lot of useful data on the performance of your site and also on those of the competition!

For example, I like to see how much monthly organic traffic I have, my domain’s authority level, SEO scores, backlinks, etc.

I consider Ubersuggest a better tool than Answer The Public.

As soon as you access the home page, the search field will immediately appear, where you can choose which language to use for the search and then analyze the domain or keyword.

 

Conclusion

A valuable piece of advice I want to give you is not to focus too much on the single keyword, but when choosing a post title do this:

  1. Type the title (keyword) into Google.
  2. View each search intent on that page (basically, they match the title of a post containing its keyword)
  3. Now analyze them with a keyword tool.

If you see that there is too much competition you need to change the intent, for example, if you are looking for:

  • Top 10 Cat Foods (High Competition)
  • Try the 10 best cat foods of 2021 (and you’ll likely find a lower level of competition).

I hope you now understand why a blogger should use a keyword tool.

However, always remember to write content that is useful to users and focus on the intent of the researcher, to understand what they want.

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